Book Review: Mindfire

What: Mindfire: Big Ideas for Curious Minds, a book of essays on topics ranging from, “On God and Integrity,” to “How to Convince Anyone of Anything”

Who should read it: People who are bored with inspiration that comes in 140 characters are less, but don’t feel like enduring 300 pages of the latest theories on management, innovation, user experience, or whatever the author-with-one-single-thought is focusing on

Why: Because it’s inspiring and odd and will do exactly what the title promise – set your mind on fire, or at least give it a little buzz

When: Hold onto this book, read it slowly, absorb it, take notes, it will be worth it

For a little taste:

“Any act that confines a mind to one way of thinking cannot be good.”

“Travel makes clear how arbitrary the rules we defend are. We often have trivial reasons for being offended.”

“If you have kept the same beliefs and theories your entire life, then you haven’t been paying attention.”

“Hate is easy. Destroying things takes much less effort than making them—always has and always will.”

“An Artist is committed to their ideas in ways most people are not.”

“A good critic spends as much energy describing what something is, as well as what it isn’t.”

“I’m starting to judge people less by my own values, and more by how their actions match their own proclaimed values.”


Book Review: “Different: Escaping the Competitive Herd”

This book exists somewhere in the realms of marketing, philosophy, and cultural commentary. Packed with fabulous bite-sized pieces like:

“I have always thought that the way to keep criticism from devolving into cynicism is to make it the starting point rather than the punctuation mark..”

“Note that the mockery quotient of a category is directly correlated to the amount of meaningless differentiation in it.”

“Consumption is shorthand for identity; people reveal who they are by revealing what they consume.”

For anyone interested in branding, marketing, cultural commentary, or what makes people/products/services exceptional – this book is for you.

For anyone who suspects that all the superficial demonstrations we all give of how “different” we are, is really nothing more than a dialogue that allows us all to avoid the uncomfortable task of having to disrupt the status quo in any way that is meaningfully different – this book is for you.

For anyone who wants to work in marketing, branding, or advertising – this book is absolutely for you.